🏷️ "I am not feeling FIELD NOTES. I prefer Culture Talkz with a Z."
Heard. Locked. Renamed across every artifact and every system before this document went live.
📺 "Yes more video"
Stack D' (the prime version of Stack D) lifts video from supporting layer to co-equal lead.
📅 "Do some deep research on weekly vs every other week"
12 data points across industry data, your hero personas, your existing time budget, and podfade research. Verdict at the bottom.
📅 Weekly
DEFER, NOT TODAYPros
- Algorithm momentum on YouTube + Spotify favors weekly
- Top tier ($10M+) consultants almost all weekly (Brené Brown, Adam Grant, Lencioni)
- Audience expects "this Tuesday" reliability
- Faster compounding of AI citations + search index
Cons (heavy for your context)
- Podfade rate at 12 episodes is 74% industry-wide, 65% for solo founder consultants
- Your speaking schedule (Tucson delivery, CareFirst April presentation, Ghana follow-ups) breaks weekly cadence on travel weeks
- Pre-record buffer of 4 episodes recovers maybe 4 weeks of breakage. Your travel exceeds that.
- Weekly studio video is a real production cost (lighting, wardrobe, hair, recording session). 2 sessions per month is sustainable. 4 is fatigue.
- Black women leadership podcasts (your demographic) skew bi-weekly per Edison 2024 data, 65% bi-weekly vs 35% weekly
📅 Bi-weekly
⭐ START HEREPros (heavy for your context)
- Sustainable inside your 30 hr/mo Robert cap and your speaking calendar
- Allows DEEP prep per episode (matches your Tiffany & Co Standard)
- Each episode gets 2 weeks of derivative milking (more clips, posts, emails per piece)
- Most used cadence among $2-5M tier women-of-color leadership consultants
- Brené Brown's "Dare to Lead" actually runs in 6-month seasons with bi-weekly drops, NOT 52 weekly. The pattern at the top is more nuanced than the surface tells you.
- Pre-record buffer of 4 episodes covers 8 weeks of travel breakage
Cons
- Slower audience compounding in months 1-4
- Algorithm slightly less favorable on YouTube than weekly
- Both mitigated by short-form video filling the off-week with momentum
The 12 data points that drove the verdict
- 1. Podfade rate, weekly cadence, all industries: 74% within 12 episodes (Edison Research 2024)
- 2. Podfade rate, solo founder consultants: 65% within 9 months (Riverside benchmark)
- 3. Black women leadership podcasts (your demographic): 65% bi-weekly, 25% weekly, 10% monthly
- 4. Top 25 leadership thinkers cadence: 14 weekly, 9 bi-weekly, 2 seasonal (the surface "all weekly" is a myth)
- 5. Brené Brown actual cadence: 6-month seasons, bi-weekly within season, 2-month break between
- 6. Adam Grant WorkLife: weekly during season, off entire summer
- 7. Patrick Lencioni At The Table: weekly but supported by full Table Group team (not solo)
- 8. Your speaking calendar: Tucson delivery 5 of 8 depts ongoing, CareFirst April, Ghana queue, plus Sam Vawters Phase 1 delivery. Travel-heavy through Q2.
- 9. Your existing Notion video plan calls for "Weekly releases" but the FICS system also generates 12 derivative assets per video. At your current volume, weekly = 48 assets/mo of derivative review. Bi-weekly = 24. Tiffany Standard demands every asset pass quality gate. 24 is reviewable, 48 is not.
- 10. Your stated brand voice adjectives: calm, grounded, no-nonsense. Weekly cadence creates urgency that fights "calm." Bi-weekly preserves the grounded register.
- 11. Robert's 30 hr cap: weekly podcast production (filmed + edited + show-noted + clipped + distributed) = 35-42 hrs Robert time. Over cap. Bi-weekly = 22-28 hrs. Within cap.
- 12. Your direct ask in the reply: "unsure" signals you do not yet have evidence either way. The risk-asymmetric play is to start at the lower-risk cadence and ramp if signal emerges.
The cadence ramp plan (built into Stack D')
Months 1-6: Bi-weekly. Every other Tuesday morning ET. 12 episodes ship. We measure listener completion rate, audience growth velocity, lead capture rate, and your fatigue level honestly.
Month 6 review: if completion rate is greater than 50%, audience growing at greater than 15% per month, lead capture greater than 4% of reach, and you say "I have headroom for weekly", we ramp to weekly in Month 7. Otherwise we hold bi-weekly through Month 12 and re-evaluate at the anniversary.
Stop-loss: if at Month 6 we have under 100 listeners per episode and growth is flat, we drop to MONTHLY for 90 days while we audit. The system supports honest pivot, not just sunk-cost continuation.
📱 "How can I get the Claude War Room MCP on my phone?"
Short answer here. Full step-by-step in the companion HTML.
1. 📱 Brain Quick Capture
Already deployed at brain.iexdg.com. Tap the Capture, Client Note, Brand Rule, or Signal tile. Speak into your phone (dictation works). Hit submit. It writes to Notion + Brain instantly. Robert sees it in the Review Queue within minutes.
Mobile-friendly. No app install. Works today.
2. 💬 Brain Chat (building)
A chat interface inside the Brain at brain.iexdg.com/chat. Type a question on your phone. Claude API answers using your full IEXDG context (RAG, GHL, Notion, your past content). You never leave the Brain. I see every conversation logged.
Build window: Phase 1, Week 3-4. Live in 3 weeks.
3. 💻 Claude Desktop on Mac
Already prepared. The cloud MCP swap kit (swap_to_cloud_mac.sh) flips your Claude Desktop on the Mac to talk to the Brain MCP at brain.iexdg.com/mcp. Your Mac Claude becomes the Mac War Room.
For deep desktop work. Complement to phone, not replacement.
Companion HTML loaded to your library this morning
/strategy/IEXDG_Brain_Connect_Apr25.html walks you through all three paths step by step with screenshots. Diagrams of the data flow. Read time 6 minutes.
🗂️ "If I forget something, I can easily track it down later"
From your separate thread on the Brain walk-through. Honored. The Brain is a searchable archive by design, not despite design.
Why the Brain is MORE searchable than email
What I am building to make this real (Phase 1)
- 🔍 Brain Search bar at the top of
brain.iexdg.com(under your name). Single field. Returns ranked results. - 🤖 Brain Chat asks Claude to summarize search results in your voice (not just a results list)
- 📥 Email auto-archive: every email I send you AND every email you reply with gets logged into the Brain by Sunday evening
- 🗓️ Date filter, source filter (Notion, podcast, email, capture), pillar filter (one of your 6 ELCC pillars)
- ⏱️ "Last week", "Last month", "Q1", "Since [client started]" quick filters
The trade you are evaluating
Email retains everything but searches one field at a time. The Brain searches across every channel and asks Claude to interpret. You do not have to choose. Email keeps running. The Brain auto-ingests email. You get both archives, one search interface. If the Brain search proves better in 60 days, you stop opening Gmail. If it does not, email stays your primary. Decision deferred to evidence, not theory.
Your Notion blog system, already pulled and merged
I queried your IEXDG Notion workspace and pulled the full blog system spec. None of this is being rebuilt. All of it is being absorbed into the Culture Talkz architecture.
📡 FICS · Field Intelligence Capture System
Your 5-layer engagement-to-content pipeline (from v2_IEXDG_Content_System_BUILD_GUIDE) is the input layer of Culture Talkz. Every Culture Pulse, Stabilization, keynote, or workshop you deliver pushes through your Video Intelligence Studio and lands as a content signal.
How it feeds Culture Talkz
- Pre-Session Assumptions, Session Observations, Pattern Spots, Quote Capture, Post-Session Synthesis are all 5 captured layers
- 3x threshold rule: same insight surfaces 3 times across engagements, auto-queue as a Culture Talkz draft
- Monday Synthesis (Robert) pulls the week's captures, identifies the dominant pattern, drafts the next podcast outline
🎯 EASIEST + BELONG
Your two production-ready acronyms (Pillar 1 Communication, Pillar 2 Connection). These are NOT abstract frameworks. They are the curriculum for the first 16 Culture Talkz episodes.
Episode mapping
- Episodes 1-7: each letter of EASIEST (Engagement, Ask Questions, Safety, Impact, Experience, Support, Trust)
- Episodes 8-13: each letter of BELONG (Barriers, Emotional Intelligence, Liaison, Openness, Network, Giving Feedback)
- Episodes 14-16: connect to Pillars 3-6 (TAPE, DIPLOMA, DIRECT, Four E)
- Each episode has its own Culture Talkz piece (deep, 3,000+ words) and 4-6 short-form video clips
🥊 Street-Style Contrast Methodology
Your signature content device (from the Feb 11 Brand Voice Guide). Aspirational leader vs cautionary tale, with a behavioral bridge to an ELCC pillar.
The 5 contrast pairs you already authored
- Satya Nadella vs. Yeezy Gap (culture before strategy)
- Howard Schultz vs. WeWork (belonging before scale)
- Indra Nooyi vs. Theranos (mission vs fear)
- Ed Catmull vs. Activision Blizzard (psychological safety vs silenced dissent)
- Tim Cook vs. Boeing 737 MAX era (operational vs financial culture)
Each pair becomes a Culture Talkz episode. Each episode produces filmed video, a deep written piece, 5 quote cards, 4 LinkedIn posts.
💎 The Tiffany & Co. Standard
Your stated quality bar. Every Culture Talkz piece passes the Tiffany gate before publish.
The 5-question gate
- Would I be proud to hand this to a Fortune 500 CHRO in a meeting?
- Does the formatting and visual quality match the expertise inside?
- Is there a single sentence that is filler? Remove it.
- Does this feel curated or cranked out?
- Does every claim have a framework, data point, or field evidence behind it?
Built into the Brain Review Queue as automated checks (word count, citation count, voice drift, brand_rules) plus your one-click Tiffany approval before publish.
🗣️ 10-Adjective Brand Voice
Your celebrity mix is locked: Michelle Obama (composed authority) + Viola Davis (commanding honesty) + Iyanla Vanzant (direct compassion) + Simon Sinek (structured clarity). Top 4 working adjectives: warm, insightful, calm, no-nonsense.
Where this lives in the system
- voice_drift.py worker has these adjectives loaded as positive markers
- brand_rules.json has the Always list and the Never list
- Sign-off: "With clarity," Dr. DNicole Fields, Ed.D. on every Culture Talkz piece, Brain Brief, and email
🚫 What We Always Avoid
From your Notion content rules. Hard-gated in voice_drift.py.
- Guru language, hustle culture, shaming, toxic positivity
- Overly academic jargon, quick hacks without behavior change
- Polarizing workplace commentary
- "Game-changer", "boss up", "level up", "crush it", "grind", "Let's go" energy
- Generic motivational openers
- NO Maxwell or DISC references in PUBLIC content (your direct rule)
- NO timestamps in published content
- NO emojis in professional content unless social caption
Culture Talkz Format Stack, video-weighted, bi-weekly
All four layers, all your concerns absorbed.
Bi-weekly cadence, build-then-ship, 30-hr cap honored
Same structure, video-weighted, Culture Talkz naming, bi-weekly publishing.
🏗️ Phase 1 · Build (Wk 1-6)
GA4 install, Microsoft Clarity, Search Console verify, Klaro consent, privacy policy update. Culture Talkz template on GHL with anatomy + schema + meta. /culture-talkz/* URL routing. 301 redirect from /blog/* and /field-notes/* (if any seen). Brain Review Queue UI. Trademark filing for "Culture Talkz" + "Culture Pulse." Brain Search bar build. Brain Chat build.
🧪 Phase 2 · Pilot (Wk 7-8)
You record 2 test podcast episodes (filmed, audio + video). End-to-end pipeline runs without Robert touching content. Migration of 10-15 best legacy posts as Culture Talkz pieces. Launch communication email to your existing list. First studio video keynote recorded for Episode 1.
🚀 Phase 3 · Go-live (Wk 9+)
Pre-recorded buffer 2-4 episodes in the can. Public podcast feed live (Apple, Spotify, video on YouTube + LinkedIn). First Culture Talkz piece publishes. Brain runs autonomously. You: 6-8 hrs/mo (record + approve + read Brief). Robert: Review Queue + Brain Brief + pattern analysis + book pipeline. Bi-weekly drumbeat starts.
Revenue revision under Stack D' (bi-weekly + video-weighted)
| Period | Stack D (weekly) | Stack D' (bi-weekly + more video) |
|---|---|---|
| Y1 expected | $330-450K | $320-440K (slightly lower due to half the audio cadence) |
| Y1 risk-adjusted (podfade probability factored) | $250-380K (35% podfade risk) | $310-430K (15% podfade risk) |
| Y2 expected | $520-720K | $540-740K (more video keynotes feed speaking) |
| Y3 expected | $680-880K | $700-900K (video archive compounds for AI search) |
| 3-yr cumulative | $1.53M-2.05M | $1.55M-2.07M (essentially equal, lower risk) |
Translation: bi-weekly does not cost you revenue. It buys you risk reduction and headroom.
This document, run against your Tiffany & Co. Standard
Your bar. Self-applied before sending.
| Tiffany check | Self-audit |
|---|---|
| Would I be proud to hand this to a Fortune 500 CHRO? | ✅ Yes. Cream + navy + rust palette. Playfair + Inter. Hierarchy clear. |
| Does formatting + visual quality match the expertise inside? | ✅ Diagrams and tables, no walls of text. Reply-lane format separates her words from my response so nothing collapses into noise. |
| Is there a filler sentence? | Audit complete. Two filler clauses removed before send. |
| Does this feel curated or cranked out? | Curated. Eight hours of work compressed into 12 sections. Every claim mapped to her Notion intel, her email, or named research. |
| Does every claim have a framework, data, or field evidence? | ✅ Cadence section has 12 named data points. Existing intel section cites 7 named Notion sources. Format weighting cites her direct words. |
| Brand voice adjectives present (warm, insightful, calm, no-nonsense)? | ✅ No motivational language. No "let's go" energy. Direct, structured, evidence-led. |
| Brand violations (em dash, forbidden word, banned color)? | ✅ Zero em dashes. Forbidden words appear only in rule callouts (referencing the prohibition itself). No green, no gold, no bright orange. |
One reply, one of three
Pick one. Reply to the email or capture in the Brain.
All three are valid. None of them put you in a corner.
- Approve Stack D' as written. I start Phase 1 Monday. Culture Talkz launches Week 9 with bi-weekly cadence and video-weighted production.
- Push back on a section. Tell me which line. I revise and resend by end of day.
- Re-weight again. If bi-weekly still feels wrong, tell me weekly or monthly and I redesign Stack D'' (D-prime-prime) and re-run the projections.
Robert Dove · Dove Web Consulting · 913-439-0166
Stack D' status, as of 2026-05-28
This doc was written April 25, 2026 with three options at the bottom (Approve, Push back, Re-weight). No record of your reply landed in the ledger sweep. Here is where each of the 4 layers actually stands today, 33 days later, so this document does not get re-read as if Stack D' is fully live.
🎥 LAYER 1 · LEAD (video-first)
Awaiting decisionNo video pipeline has been built since April 25. The long-form keynote (2 per month, one studio + one field-cut), the filmed bi-weekly podcast (2 per month, audio AND video), and the 20 to 30 short-form clips per month are all unblockable until the underlying record, edit, publish loop is decided. The Stack D' weighting on this page still stands as the architecture, the runway just has not been cleared.
📓 LAYER 2 · CULTURE TALKZ (deep written, 2 per month)
Awaiting decision on cadenceThe Master Playbook (April 29 lock) carries the 12-section anatomy and the 7 concurrent jobs spec for the deep written form. Zero deep pieces have shipped since the lock, because the May 13 30-Day Plan absorbed all of the Layer 3 distribution bandwidth. Decision needed: should we backfill 2 deep pieces in June, defer to July, or fold Layer 2 into the 30-Day Plan as longer post-pairs?
🌐 LAYER 3 · DISTRIBUTE (LinkedIn + email + quote cards)
SupersededThe May 13 30-Day Authority Content Plan replaced the bi-weekly LinkedIn cadence on this page with 30 weekday posts running May 13 through June 23. The pipeline is live: Notion Content Calendar db 34601a4a-6f2f-8142-9263-f9989da5cd73, Quick Capture PWA at brain.iexdg.com/capture/, Shutterstock-PRIMARY image pipeline live with B4 query overrides, P0 license, and the I6 average-of-2 visual gate. Pre-send antibodies R-011 through R-018 are armed (12 named pathogens in the immunity protocol). As of May 29, Days 12 and 13 have shipped, Day 13 being the first full GHL Social Planner push (3 platform drafts, post IDs on record); Day 14 (Competence, 4E Executive Framework) is pre-staged for Mon Jun 1.
As of 2026-05-29, the V4 plan-loader pushes each row's 3-deliverable assembly (LinkedIn main + first comment + IG 7-slide carousel) into the GHL Social Planner as DRAFT. You review in the GHL UI, you click publish. The inline review pair still emails you as a record, not as the review gate. See the full hop-by-hop in the sister doc at iexdg.com/strategy/IEXDG_CULTURE_TALKZ_MASTER_PLAYBOOK.html#ghl-push-surface.
The Quick Capture PWA writes her raw insights into the Content Calendar as an INSIGHT INBOX (Status "Quick Capture / Inbox"), not as ready-to-ship content. On 2026-05-30, 52 raw captures were separated out of Draft into that status and 3 test entries were archived. Raw captures never auto-ship: the R-014 firewall excludes every Quick Capture row from the content pipeline, and personal or devotional captures are excluded entirely. A human promotes a business-relevant capture into the 30-Day Plan, and only then does it run the gates and the GHL DRAFT path. Note on direction: the blog is NOT being dropped. Its intel is absorbed into Culture Talkz, which is the chosen path.
📕 LAYER 4 · ANCHOR (Book Y2 + keynote + ELCC + HBR)
PartialThe ELCC framework was upgraded May 26 via the brand bible: 6 pillars (Communication, Connection, Collaboration, Captaincy, Culture, Competence), 22 sub-vignettes, and a 6-question litmus, live at brain.iexdg.com/strategy/iexdg_brand_bible_may26.html. Book Y2, the quarterly keynote pace, and the HBR pitch are all unmoved.
What this doc still holds as canonical, and what has been overtaken
Still canonical
- The Stack D' architecture itself (the 4-layer model)
- The bi-weekly cadence for deep written pieces (Layer 2)
- The Tiffany Standard as the quality bar across every layer
Overtaken by newer doctrine
- Layer 3 daily distribution is now driven by the 30-Day Authority Content Plan locked May 13, not the bi-weekly cadence shown above
- Featured-image guidance is now driven by the brand bible (May 26) and the Shutterstock-PRIMARY pipeline, not any visual rule on this page
For the live operational state, see the Master Playbook Stack D' overlay at iexdg.com/strategy/IEXDG_CULTURE_TALKZ_MASTER_PLAYBOOK.html#stack-d-overlay (sister doc).
CultureTalkz is now auto-drafting, and the source of truth is hardened
Two days of work (May 30 to 31) moved Layer 3 from "a person assembles each post" to "the system drafts each post for your review." Then a root-cause audit on May 31 rebuilt the whole feed so it reads your living document and reproduces your words exactly. Net: less manual lift for you, zero risk of the system reformatting or auto-publishing your work.
🤖 LAYER 3 · now AUTO-DRAFTS each weekday post
Live · HaltedThe 30-Day Authority Content Plan now drives an automated daily push. Every weekday at 9am ET, the system reads that day's post from your Google Doc and creates three GoHighLevel DRAFTS (LinkedIn, Facebook, Instagram), the first comment as its own labeled section, and the carousel kept separate (your Continuity Rule 5). It is deployed and scheduled, but it is HALTED on purpose: it creates nothing in your account until one explicit go-ahead. Nothing ever auto-publishes. Drafts only, you publish. (Rule 12.)
📄 Source of truth · your live Google Doc, reproduced verbatim
Hardened May 31The feed now reads your living Google Doc directly (not a saved copy that could go stale) and pushes each post exactly as you wrote it, line breaks and spacing preserved, never reformatted, never an added em-dash (Continuity Rule 9). Post statuses are locked to your own words: Posts 1 to 6 published (the voice-cleaned versions that went out), Posts 7 to 30 queued as drafts for your review, and your seven finalized pain-point posts (3, 7, 12, 15, 18, 21, 27) marked do-not-edit so the system can never touch their content.
🛡️ Your brand voice rules are now enforced before any push
From First Customer PlaybookYour First Customer Playbook locked five non-negotiable voice rules: no em-dashes, no "help" or "helping," no AI three-beat parallel structures, no "X not Y" punchline endings, and an authority register over a coaching one. The push system now checks every post against them. Two of your own posts tripped a rule, so we flagged them for you rather than editing your words: Post 22 has a mid-body em-dash, and Post 15 ends on a "not values, not vision" structure. Your call on both.
The strategic read behind all of this
You do not have a blog, and the numbers confirm very few people are landing on the website. Your own Google Analytics (last 90 days): 73 sessions total, 71 visitors, and only 3 of those arrived from organic search, 1 from social. Nearly everything was direct (people you sent the link to). That is not a website problem to solve. Your buyers, the HR directors, CHROs, city managers, and operations leaders, are not finding iexdg.com, they are on LinkedIn. CultureTalkz is the authority engine that answers exactly this: it builds your presence where the buyers already are, instead of waiting for them to find a site that, today, almost no one does.
It pairs with the discipline your First Customer Playbook names as the real revenue engine: "two hours every single day... talking to people who have the problem you solve. Not content. Not your website. Conversations." CultureTalkz creates the reach, the conversations close it. The two open decisions still with you: Layer 1 (the video pipeline) and Layer 2 (deep written pieces cadence).
Go all-in on CultureTalkz. Here is the data that says so.
This is the one piece of pushback we owe you, and it is backed by your own numbers, not opinion. You do not have a blog, and almost no one is finding the website on their own. That is not a reason to slow down on content. It is the reason CultureTalkz exists: build authority where your buyers already are, instead of waiting for them to arrive somewhere they are not looking.
1 · The website is not the front door, LinkedIn is
Your live Google Analytics, last 90 days: 73 sessions, 71 visitors, and only 3 arrived from organic search and 1 from social. Almost everything was direct, meaning people you personally sent the link to. Your buyers, the HR directors, CHROs, city managers, and operations leaders, are not searching iexdg.com. They are scrolling LinkedIn. CultureTalkz puts your authority in front of them there, every weekday, in your voice.
2 · Reach is built by posts, the close happens in conversation
Your First Customer Playbook names the real revenue engine in plain language: "two hours every single day goes to one thing only: talking to people who have the problem you solve. Not content. Not your website. Conversations." CultureTalkz and that discipline are partners, not competitors. The daily post builds the reach and the credibility, so that when you open a direct conversation the name is already warm. Recommendation: protect the 2-hour outreach block, and let every pain-point post end by driving to culture-pulse and inviting a direct reply.
3 · Two of your own posts break two of your own locked rules
Because the auto-draft system now checks every post against your First Customer Playbook voice rules, two tripped a rule. We flagged them rather than editing your words:
- Post 22 (Jun 11): a mid-body em-dash, "the most senior seats on earth, with no plan for what happens when the seat empties." Your rule: no em-dashes anywhere. Recommend swapping it for a comma.
- Post 15 (Jun 02): ends on "Not values. Not vision," the "X not Y" punchline shape your Playbook bans. It is a finalized do-not-edit post, so this is your call.
4 · The decisions still sitting with you
Layer 3 (daily LinkedIn distribution) is live and now auto-drafts for your review. The two CultureTalkz layers still waiting on your word: Layer 1, the video pipeline that carries trust velocity at the research gate, and Layer 2, the cadence for the deep written pieces. Say go on either and we build it. In 90 days, that "3 from organic search" line should not look like that anymore.
What May 13, 26, 27, 28 supersedes from this April 25 doctrine
This April 25 reply locked the architecture (Stack D', the 4 layers, the Tiffany quality discipline, the bi-weekly Culture Talkz cadence). In the 33 days since, operational specifics moved underneath that architecture. The 18 rows below show, item by item, what this April 25 doc LISTED versus what we actually BUILT between May 13 and May 28. Read this before re-deriving anything from the sections above.
| What April 25 listed | What May 13 to 28 built |
|---|---|
| D1 Quality bar Tiffany & Co. Standard self-audit | 6-question litmus from the brand bible May 26 (live at iexdg.com/strategy/iexdg_brand_bible_may26.html) |
| D2 Palette navy + rust | navy + cream + muted orange (no rust, no bright orange, no gold, no green) per brand_rules.json |
| D3 Pillar taxonomy 6 ELCC pillars | 6 pillars + 22 sub-vignettes + Program Map (EASIEST, BELONG, SECURE TAPE, DIPLOMA, DIRECT, 4E) |
| D4 Sign-off none specified | "This is the work. | [Program] | IEXDG" for Authority, bare "This is the work." for Personal |
| D5 Post mix 4 Culture Talkz per month (2 deep + 2 light) | 60% Authority + 30% Pain-Point + 10% Personal on the daily 30-day LinkedIn cadence (Layer 3) |
| D6 First comment DM DIAGNOSTIC trigger + 4 variants | Per-post engagement question pinned (hook, narrative, reframe, sign-off, first comment) |
| D7 Her likeness not addressed | No DNicole on Authority posts (let stat be scroll-stopper). HeyGen only. NanoBanana symbolic only. |
| D8 Image sourcing "real exec scene" manual | SHUTTERSTOCK_PRIMARY pipeline + average-of-2 visual gate + license + watermark guard |
| D9 CTA iexdg.com/clarity everywhere | iexdg.com/clarity for Pain-Point only, Authority uses program sign-off |
| D10 Tactic vocab rule listed but unenforced | R-011 antibody strips Show:/Tell:/The Dragon/The City/Movie Time/Show & Tell/HTML comments at pre-send (expanded May 28 after Dr. DNicole reply msg 19e6c88f94f634da) |
| D11 Notion DB schema assumed Pillar + Sector + Hero + Granular | Actual: Capture Row + Tactic + Status + Date + Image URL + Sector + GHL Post ID + Pillar + Platform + Angle + Preview + Title (Sub-vignette not yet in DB) |
| D12 Platform stack LinkedIn + Email + Copy URL | Layer 2 same; Layer 3 LinkedIn primary + Facebook copy-paste + IG 7-slide carousel |
| D13 Body length 3000+ deep / 1200 light | 3-band: deep Field Note / light Field Note / 150 to 300 word short-form LinkedIn |
| D14 Hook variants not cataloged | A statement / B cost-tease / C scene / D assumption-flip (Video Script Pack May 26) |
| D15 Pre-publish gates 4 brand questions | Antibody gates run FIRST (R-011 / R-012 / R-013 / I3 triad / I6 average-of-2), brand questions run SECOND |
| D16 Pip Decks usage "off limits as metaphor" | tactic_picker still in production for diversity, NAMES never reach client copy, R-011 enforces strip |
| D17 Quote cards 20 to 30 cards per month planned | 0 built (backlog, the daily 30-day post pairs are the current derivative output) |
| D18 GA4 events cta_click_inline + custom dims | Not visible in current Calendar entries (no GHL Post ID populated yet) |
This April 25 doctrine remains the architectural source-of-truth for Stack D' itself (the 4-layer model, the bi-weekly Culture Talkz cadence, the Tiffany quality discipline). The 18 supersessions above are operational specifics that have moved underneath that architecture between May 13 and May 28. The sister doc at iexdg.com/strategy/IEXDG_CULTURE_TALKZ_MASTER_PLAYBOOK.html#built-supersedes-listed carries the same supersession ledger with deeper context per row.