Campaign 05 · Live Outreach Analytics what the cold email is actually doing

The cold email is no longer a plan. Two of the three sequences are ACTIVE and sending. Below is the real state pulled from Instantly, plus a delivery defect that was found and fixed on June 9.

Snapshot pulled 2026-06-09 from Instantly v2 analytics. These numbers move as sends continue, this is a point-in-time read, not a live feed.

The numbers, per sequence

*The single "reply" Instantly logged on 05A is an automatic out-of-office bounce-back, not a human response. Real human replies across all sequences: zero so far. Unique-open rate around 41 percent is healthy for cold outreach, so the message is landing and getting read.

The defect: every call-to-action link was dead

Across all 51 sends there were zero link clicks despite 22 opens. That is the exact fingerprint of a broken link, and it was. Every booking link in the sequence pointed to iexdg.com/clarity. with a trailing period baked into the URL. The mail client read the period as part of the address, so a click went to a page that does not exist, and the site quietly redirected it to the generic "IEXDG | Contact Us" fallback page. A prospect who wanted to book a call landed on a dead end.

   WHAT THE LINK DID                              WHAT IT DOES NOW
   ──────────────────────────────                 ──────────────────────────────
   copy:   "here is my calendar: [link]."         copy:   "here is my calendar: [link]."
   built:  https://iexdg.com/clarity.            built:  <a href="https://iexdg.com/clarity">
            (period absorbed into the URL)                  ...</a>.  (period outside the link)
   click:  /clarity. -> /404                       click:  /clarity -> the real booking page
   lands:  "IEXDG | Contact Us" dead page          lands:  the Clarity Call calendar

Root cause: the copy ends every call-to-action sentence with "[link]." and the build step swapped in a bare URL, so the linkifier swallowed the trailing period. Fix: the URL is now wrapped in a proper anchor tag, so the visible text matches the link exactly and the sentence period sits safely outside it. All three sequences were re-pushed and verified on June 9: good link present, no trailing-period, no leftover placeholder, footer and unsubscribe intact, zero em dashes.

Twenty-two opens, zero clicks. The interest was there the whole time. The door was just locked.

Bounce-backs

Two bounces, both on the 05C Practitioner list, both government or corporate gateways. 05A (the hand-verified executive list) bounced zero. The two to suppress and re-verify:

A two-bounce rate on a 15-lead list is on the high side. The fix going forward is the same discipline that gave 05A a clean zero: verify each address against a published on-domain pattern before load. The 05C list was loaded without that full pass.

What this means, plainly

The Two Tracks action vs build, both honest

Two outreach pipelines. One is already ACTIVE and waiting on her. One is gated by a single decision. Both true. Telling her June 10 when Campaign 01 is ACTIVE today is the wrong frame.

┌─ ACTION TRACK ─────────────────┐    ┌─ BUILD TRACK ──────────────────┐
│ Campaign 01 · Tier 1 Enterprise│    │ Campaign 05 · Tier 2 Cold Email│
│ Status: ACTIVE                 │    │ Status: UNBLOCKED May 1      │
│                                │    │                                │
│ Sends from her Gmail           │    │ Super Admin grant: COMPLETE    │
│ Brand-clean by hand            │    │ Day 1 build starts today       │
│ Warm or warm-adjacent          │    │ 28-day warmup window opens     │
│ No infrastructure              │    │                                │
│                                │    │                                │
│ ⏱ HOURS to first send          │    │ ⏱ FIRST SEND: May 29 2026      │
└────────────────────────────────┘    └────────────────────────────────┘

The grant is the lever. The Manual Outreach Sprint is the bridge.

What blocks Campaign 05 the real prereq list

The May 1 Super Admin grant unlocked the timeline. Day 1 build starts immediately. The 11 gates below proceed in sequence.

1. 1Super Admin grant from DNicole to Robert. COMPLETE May 1. Timeline now active.
2. 2Secondary sending domain (e.g. iexdg-outreach.com), NOT the primary. Cold sends never come from iexdg.com so primary reputation is protected. Day 1, 30 minutes.
3. 3DKIM, SPF, DMARC configured on the secondary domain. Day 1, 30 minutes.
4. 4Cold-email platform signed up. Recommend Instantly or Smartlead. Day 1, 30 minutes.
5. 5Three to five warmup mailboxes. Workspace seats on the secondary domain. Day 1, 60 minutes.
6. 6Domain plus IP warmup, 28 days. Industry standard. Sends ramp 5/day to 50/day per inbox. Skipping equals blacklist. Day 4 to Day 31.
7. 7Suppression list seeded. Anyone who has interacted, replied, opted out, plus standard blacklists. Day 1 to Day 3.
8. 8Tier 2 contact list loaded. ProPublica enrichment plus LinkedIn Sales Nav exports, with Hunter/Apollo/Snov verification. Day 1 to Day 3.
9. 9Reply-handling SOP. Five-minute response per Coach Ashley mandate. Day 1.
10. 10GTM plus GA4 plus hub-code attribution (Phase 1 v3 from ClearGlance). Ships in parallel with warmup, does not block first send. Day 1 to Day 31.
11. 11GHL Revenue Sprint Pipeline finished. Currently 5 of 7 sub-tasks unchecked. Without it, replies land in inbox-zero hell. Day 1 to Day 5.

Manual Outreach Sprint May 4 to 12, no new infrastructure

Eight hand-crafted Tier 1 plus 2 sends in eight working days. Bridges the action gap while Campaign 05 builds. Output target: 8 sends, 3 to 5 conversations opened, 1 to 2 Sales Calls booked, before Wave 3 cron fires May 13.

FRI MAY 1   · TODAY    · Kiyon Harley re-ping (draft in Notion)
MON MAY 4   · 7 to 9am · Kishia Powell DM, ask-for-a-name variant
TUE MAY 5   · 9 to 11am · Exelon, decision-maker per Wave 1 brief
WED MAY 6   · 9 to 11am · PG County, decision-maker per Wave 1 brief
THU MAY 7   · 9 to 11am · SHRM, scope-flexible $15K to $25K+ anchor
FRI MAY 8   · 9 to 11am · APA enterprise multi-governance
MON MAY 11  · 9 to 11am · NRA enterprise multi-entity
TUE MAY 12  · hold      · GAE relationship-building (Camp 04 unlocks Jul 1)
                ↓
            8 sends · 3-5 conversations · 1-2 Sales Calls booked
            before Wave 3 cron fires May 13

Per-send protocol

Decision Flow three paths from May 1, this is path 1

                          DAY 0 · MAY 1 · GRANTED ✓
                                │
                                ▼
                       Day 1 to Day 31
                       Build + warmup
                                │
                                ▼
                        FIRST SEND
                        May 29
                        12 days ahead of June 10 baseline
                                │
                                ▼
                CLOSER TO BWSL JUL 15 QUALIFIER
                Per the math, 12 days earlier
                equals approximately $16K more
                pipeline pressure toward $95K target.

Manual Outreach Sprint provides bridge revenue regardless. Cold-email at scale provides Q3 to Q4 close window now that the grant landed.

PREREQ_v2_2026_05_01 · 2026-05-01 · Phase 0 of Phone Brain build · brand-validated clean · M19 verified · Robert plus DNicole shared surface

LinkedIn Intelligence Pipeline · built June 5

Every LinkedIn comment, like, and DM is a hand-raise. Until now those leads evaporated. This pipeline captures each one into GHL, scored and tagged, and routes it to the right sector drip. It is the outreach engine behind the funnel: the 848 matched contacts warm on her content first, then connection requests begin, then the multichannel sequence runs.

Free tier, built and live ($0/mo)

source/scripts/outreach/linkedin_to_ghl.py. Paste a profile, or a Sales Navigator CSV, and it scores the person against the ICP on seniority, sector, and transition-window signals, then creates or updates a GHL contact with smart tags and an intelligence note, ready for the sector drip. Scoring is calibrated: a sitting CHRO at a matched government, education, or corporate org reads as WARM, and a fresh-transition leader tips to HOT.

python linkedin_to_ghl.py --first Jacia --last Falcon \
  --title "Chief Human Capital Officer" \
  --company "Baltimore City Government" --commit
# tags: linkedin-sourced, sector-government, persona-A-executive, intent-warm, icp-score-54
python linkedin_to_ghl.py --csv sales_nav_export.csv --commit   # batch mode

Automated upgrade path (spec, build when posting 3x per week)

Upgrade only after she is posting 3 or more times a week with regular engagement. The free tier proves the pipeline first.

Where the captured leads go: the payment and offer-router, buy the scan under $5K, book the debrief at $5K and up, lives in the Funnel, Offer-Router & Ads Plan doc. Scan and debrief feed the same GHL pipeline.

LINKEDIN_PIPELINE_2026_06_05 · free tier live (linkedin_to_ghl.py, ICP scoring + smart tags + sector routing, validated against GHL) · automated tier specced · cross-linked to Funnel Offer-Router build status