IEXDG · Outreach Command Center · Apr 29, 2026 · v2 (her Apr 28 plan canon)

One front door. Five campaigns. $300K firm by September.

The intelligence layer of how IEXDG goes to market, anchored on Dr. DNicole's Apr 28 plan and Coach Ashley's revenue-first mandate. One $7,500 front door feeds five outreach campaigns. Tools are pluggable. The intelligence is what matters.

Sept target

$300K

BWSL July 15

$95K

Active campaigns

2 of 5

Front door

$7,500

1 · the offer architectureOne front door, two ascensions

Per Apr 28 plan: one $7,500 Leadership Culture Intelligence Session (LCIS) is the only front door. It feeds every channel. From there, two ascension prices unlock progressively deeper engagements.

Front door

Leadership Culture Intelligence Session

$7,500

5-day delivery + executive debrief. ELCC scan + DiSC + Culture Pulse stack. The only price quoted in any channel until tier and budget are confirmed.

Ascension · 1

Sprint or Reset

$15,000

Focused intervention on the one or two ELCC pillars the LCIS surfaced as load-bearing. Mid-enterprise associations and corporate divisions.

Ascension · 2

Stabilization or Blueprint

$25,000

Senior diagnostic suite + DNA blueprint architecture. Tier 1 enterprise (billion-dollar orgs). Premium positioning as price multiplier.

2 · the five campaignsChannel by channel

Each campaign has a fixed audience, a primary channel, a known conversion rate, and one tool requirement. Three of five campaigns hitting their minimums clears the BWSL July 15 qualifier with margin.

🎯

Campaign 01 · Highest leverage

Tier 1 Enterprise · Warm Personal Channel

$50K+

revenue ceiling

$25K

avg ascension

~30%

close (warm intro)

Audience 3 billion-dollar orgs immediate: WSSC ($1.5B), Exelon ($5B), PG County ($3.2B). 7 more on the Tier 1 watchlist.

Channel Personal text + LinkedIn DM. Never cold email from iexdg.com.

Tool Her phone, LinkedIn, GHL contact record. Cost: zero new tools.

Hook Conversation framed by ELCC, not a pitch. Enter as a peer.

Cadence 1 to 2 personal touches per week per Tier 1 target.

STATUS: WSSC active. Kiyon Harley warm-intro path live. Kishia Powell DM staged. Awaiting Kiyon reply (re-ping window opens Mon Apr 28).

🤝

Campaign 02 · Highest close rate

Referral Activation · Existing Network

$45 to $90K

revenue ceiling

$15K

avg deal (mix)

40 to 60%

close (warm referral)

Audience 28 EIP graduates, Maxwell Leadership network, PGCOC chamber, COT alumni, Ashley Kirkwood referral pool.

Channel 1-to-1 personal outreach. Text + LinkedIn + warm email from iexdg.com.

Tool Her phone, LinkedIn, iexdg.com inbox.

Hook Direct ask: "Who in your network owns the leadership culture pain at a $10M+ org? Happy to send them a one-pager." Not a pitch. Just a name.

Cadence 5 to 7 referral asks per week. Coach Ashley's "log within 5 minutes" rule.

WEAK LINK (Apr 27 Pip Decks): Referral activation systematization is the second of three named weak links. The asking happens. The intro-to-discovery-call hand-off does not exist yet.

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Campaign 03 · Stage as the funnel

Speaking to Sales Conversion

$15 to $45K

revenue ceiling

$7,500

front door avg

3 to 8%

stage to booking

Audience 50 to 200 attendees per event. BWSL pre-event sessions (July), chamber events, EIP cohort, Maxwell network.

Channel Stage CTA → live booking link. Tier-flexible language per audience size.

Tool GHL booking link, iexdg.com/clarity, capability deck via Gamma.

Talk "The Effective Leadership Culture Code: Why Your Best People Are Quietly Leaving, and the Six Pillars that Bring Them Back" with anonymized opening story.

Cadence Per event. 7-day post-event follow-up window. Bonus inclusion drives close.

WEAK LINK (Apr 27 Pip Decks): Speaking-to-Sales conversion is the broken hand-off. BWSL July 15 is the proving ground. Conversion mechanics need to be wired before the talk.

🏛️

Campaign 04 · 3M-member unlock

GAE → NEA · July 1 Activation

$45K+

revenue ceiling

$15K to $25K

avg deal

unique

channel

Audience Incoming GAE leader (takes office July 1, 2026) + frequent DC presence at NEA. 3M-member NEA network downstream.

Channel Direct relationship via her established connection. NOT cold.

Tool Personal channels until July 1, then formal engagement strategy.

Hook ELCC-framed conversation about teacher and admin leadership pipeline. Maps to Education sector.

Cadence Pre-July 1: light touch, relationship maintenance. Post-July 1: formal engagement proposal in week 1.

UNLOCKS JULY 1, 2026. 9 weeks out. Pre-positioning starts now. This is the largest single-relationship strategic asset in the plan.

📨

Campaign 05 · Volume play

Tier 2 Associations · Cold Email

$45 to $75K

revenue ceiling

$15K

avg ascension

5 to 18%

reply (signal-anchored)

Audience 20 vetted Tier 2 associations from her Form 990 list: SHRM ($300M), NEA ($350M), APA ($100M), AHA ($150M), AMA ($400M), AHA ($900M), and 14 more.

Channel Cold email primary, LinkedIn secondary. Multi-thread 2 to 4 contacts per org (CHRO + HR Director).

Tool Two throwaway domains on isolated Google Workspace tenants. Apollo.io + MillionVerifier + Instantly.ai per her Apr 28 plan.

Hook 3-email sequence from DoS v1.1. Lead with ELCC framework, never with "diagnose."

Cadence 4 to 7 touches over 14 days. Tue to Thu, 9 to 11 AM recipient timezone.

BLOCKED: No infrastructure exists. 4-week warmup gate. If Robert is granted Super Admin and starts today, first cold goes around June 10. Decision pending Dr. DNicole.

3 · prioritizationWhere to spend the next two weeks

The morpheus principle: lead with revenue potential, not contact volume.

#	Campaign	Revenue ceiling	Build effort	Verdict
1	Tier 1 Enterprise (Warm Personal)	$50K+	Zero. Channel is operational.	Push WSSC to close. Add Exelon and PG County.
2	Referral Activation	$45 to $90K	Low. Tracker DB + intro template.	Highest close rate of any channel. Build the system.
3	Speaking to Sales	$15 to $45K	Medium. BWSL prep + booking link + Gamma deck.	Time-boxed by July 15. Conversion mechanics non-negotiable.
4	GAE/NEA July 1	$45K+	Low. Pre-positioning only.	9 weeks out. Single largest strategic asset.
5	Tier 2 Cold Email	$45 to $75K	High. 4 wk warmup. 2 Workspace tenants.	Earliest first send around June 10. Defer until her go.

4 · intelligence vs deliveryHer IP separated from pluggable tools

The two layers

Intelligence (her IP, never replaced)

ELCC framework as the lead frame, every channel
Form 990 50-target list with decision-makers + pain hooks
One front door $7,500 LCIS feeding $15K + $25K ascensions
DoS v1.1 11-stage pipeline with Tier Confirmed gate
Signature talk: "Why Your Best People Are Quietly Leaving, and the Six Pillars that Bring Them Back"
Voice mix: Michelle Obama + Viola Davis + Iyanla Vanzant + Simon Sinek
FORBIDDEN: McKinsey-tier language, "diagnose" lead, dollar amounts in positioning

Delivery (pluggable, swap any time)

GHL for warm pipeline + email broadcast + booking
iexdg.com inbox for warm replies + referrals (never cold)
Two throwaway-domain Workspaces for cold (when authorized)
Apollo.io for prospect lookup
MillionVerifier for email verification
Instantly.ai for cold warmup + drip
Phone + text for Tier 1 personal channel
Stage + booking link for speaking conversion

5 · rolesCoach Ashley's mandate

Role	Owns
Dr. DNicole	Live sales calls. Discovery + qualification + diagnostic pitching. Direct outreach (DMs/emails) to decision-makers. Signature talk delivery. GAE/NEA relationship. Final pricing decision per tier.
Robert	System building + integrations. Cold email infra. Notion structure. Content engine. Brand-rule enforcement at write time. Background automations.
Both, daily	Log every interaction within 5 minutes (Coach Ashley rule).

6 · the mathFive campaigns to $300K by September

Path	Composition	Total
BWSL Path A (recommended for July 15)	2 × $25K + 2 × $15K + 2 × $7,500 = 6 LCIS + 4 ascensions	$95K
September stretch	BWSL Path A + 2 GAE/NEA × $25K + 4 referrals × $15K + 8 speaking × $7,500	$305K
Conservative floor	1 × $25K + 4 × $15K + 6 × $7,500	$130K