IEXDG · STRATEGIC TEARDOWN · APR 30 2026

Where her recurring software is leaking revenue.

Audit of every paid tool in the stack. What to kill outright, what to downgrade, what to keep. Estimated $130 to $700 per month of recoverable spend, conditional on diligence. Most of the savings unlock the Apollo + MillionVerifier + Instantly stack she will need on a Gate 1 yes, with zero net new spend.

The frame

Every $100 in dead software is $300 of pipeline pressure.

Solo consultants net roughly 33 percent on a fixed cost after taxes, deal acquisition, and engagement delivery overhead. Her July 15 target is $95K cash, a $10.5K monthly run rate. Killing $300 per month of unused subscriptions removes $900 per month of pipeline pressure she does not have to source. One small client.

Conservative

$130/mo

Verified-only kills. $1,500 per year saved.

Probable

$300/mo

Likely true given her stack. $3,600 per year. $900 per month of pipeline pressure relieved.

Aggressive

$700/mo

Every audit lens hits. $8,400 per year. $2,100 per month of pipeline pressure relieved.

Confirmed kills, no diligence needed

Tool	Reason	Risk
UgenticIQ	"KILLED" per CLAUDE.md Apr 13. Claude API replaces.	None
Clone Online VIP	Same purchase family as UgenticIQ.	None
Clone Creator Kit	Same family.	None
CopyandContent.AI	"No API exists" per master_logins. Claude + Ideogram cover the same job.	Confirm she is not using the UI manually first.
Squarespace DNS	Per memory: domain registrar, DNS only, A record points at GHL. Move to Cloudflare DNS, free.	15-minute migration. Zero downtime if done right.
Hugging Face (if subscribed)	Rule 14 in CLAUDE.md: "DO NOT PURSUE." Apr 13 ruling.	None. Explicit kill.

Conditional kills, need diligence

Tool	Cost	Trigger
Descript	~$24/mo	If subscribed, Whisper API replaces at $0.006 per minute.
Otter.ai Pro	~$17/mo	Same as Descript.
ChatGPT Plus	$20/mo	If she has Claude Pro AND Perplexity Pro, drop two of the three. API keys stay regardless.
Claude Pro or Max	$20-200/mo	Same. Keep whichever she opens daily, since she builds the PFDI in her Claude.
Perplexity Pro	$20/mo	Same.

Architectural simplifications, the big-dollar moves

1. GHL overlap audit

GHL already includes email, social planner, calendar, forms, funnels, payments, contacts, automations, AI nodes, and blog. Each duplicate standalone tool is pure overlap. Audit for: Mailchimp, ConvertKit, Buffer, Hootsuite, Calendly, Typeform, Leadpages, paid Zapier tier, and any standalone Squarespace or WordPress site. Potential: $50 to $200 per month.

2. GHL tier right-sizing

Posture panel shows 4 active features out of 21. If she is on Agency Pro at $497 per month, drop to Standard at $97 per month and save $400. Risk is loss of white-label, sub-account capability, and some AI nodes. Confirm her current tier first. Potential: $100 to $400 per month.

3. Conversational AI triple-pay

ChatGPT Plus + Claude Pro + Perplexity Pro is roughly $60 per month for redundant chat interfaces. Most solo consultants need one. Keep her Claude, since she builds in it. Drop the other two Pro subs. All three API keys stay, since automations use them. Potential: $40 to $220 per month.

4. Transcription duplication

Whisper API now wired in audio_to_capture cron Apr 30. If she has Otter or Descript subscribed beyond Fathom, drop them. Potential: $24 to $58 per month.

5. Domain, email, DNS

Squarespace DNS to Cloudflare saves $12 per month. Audit Google Workspace seats and consolidate to one if she is the only daily user. Potential: $12 to $50 per month.

6. GCP VM right-sizing

Current VM is e2-small at $15 per month, 2 GB RAM. Memory peak across all six services is approximately 300 MB. e2-micro at $6 per month, 1 GB RAM, handles this load with headroom. Potential: $9 per month.

Don't kill these, verified core

eSpeakers. This IS the GHL host. URL is highlevel.espeakers.com/v2/location/.... Killing eSpeakers kills GHL.
Notion workspace tier. 7 DBs, Quick Capture, brand-corrections feed all need it.
ElevenLabs Starter, $5 per month. Voice clone live, used by HeyGen voice routing.
Gamma Pro. 4,345 credits, deck gen wired in iexdg_apis.
HeyGen Creator. Recovered key Apr 30, 599 credits, wired tonight.
Ideogram Plus. Recovered key Apr 30, wired tonight.
Claude API + OpenAI API + Perplexity API + Shutterstock free. All running automations.
GCP brain VM. 5 cron jobs, dashboard, MCP server.

Gate-dependent, do not fund yet

Apollo + MillionVerifier + Instantly: do not pay until Dr. DNicole answers Gate 1, the cold email warmup go or no-go. Her Apr 28 plan named the stack but she has not said yes. If trials accidentally started, pause or cancel.

The diligence step that unlocks the rest

Build a Gmail billing-receipt scanner that runs once. Queries her Gmail for invoice-pattern emails from the last 90 days, extracts vendor + amount + cadence, dumps a real subscription ledger into Notion. Roughly 30 minutes to build. Gives complete ground truth without asking her for screenshots. Runs on her funded infrastructure, autonomous.

Three unknowns this resolves:

Her actual GHL tier. Swings savings $300 per month on this one fact.
Whether she is paying for Claude Pro + ChatGPT Plus + Perplexity Pro all three.
Whether Descript or Otter are subscribed at all.

Resume sequence next session

Build source/scripts/audits/billing_scanner.py. Gmail receipt scanner, last 90 days, vendor + amount + cadence into Notion subscription ledger.
Run it. Get ground truth.
Confirm her GHL tier. One screenshot from her or one API probe.
Execute the verified kills first. UgenticIQ family + Squarespace DNS migration. Both zero risk.
Send Dr. DNicole a one-line confirm-or-deny on the conditional kills.

Source files
Markdown source: source/strategy/internal/IEXDG_Stack_Teardown_Apr30.md
Memory pointer: iexdg_apr30_stack_teardown.md
Linked from: IEXDG_Complete_Action_Ledger.html, Apr 30 sprint block
Ingested into RAG: rag/iexdg_knowledge.db as type=strategy_intel