How Culture Talkz reach becomes a booked Leadership Gap Audit. The funnel, the scan-vs-debrief router with her buy-vs-call thresholds, the masterclass conversion math, and the ads plan. Her tactics, wired to her offer ladder.
Four stages from reach to close. Culture Talkz and ads fill the top; the masterclass and Culture Pulse qualify; the router sends each lead to buy or call; the conversation closes.
Every lead hits one decision. A low-friction self-scan that closes to a direct purchase, or a deeper debrief that closes on a call. The split is set by price and buyer authority, exactly as her playbook prescribes.
A 3-question, 90-second self-diagnostic. Low friction, instant result, direct checkout.
A booked Clarity Call. Higher trust, higher ticket, closed in conversation.
The masterclass is the top-of-funnel that earns the scan or the call. Her formula, her structure, her numbers.
"How to [outcome] without [the thing they hate] even if [their struggle]." For culture: "How to fix what training cannot, without another offsite, even if your best people have already gone quiet."
Scripted opening hook. A high price anchor in the first 10 minutes. Hit the three buyer beliefs (personal, business, community worth). Core offer, then a bonus stack, then three-tier fast-action bonuses (live / by midnight / before cart close).
Ads fill the top of the funnel. Her bootstrapped target is 2 to 4X short-term; her historical is 9 to 11X. Objectives ladder up; the pixel tracks the journey.
Start with Awareness, use Traffic to warm a large list, then Leads and Sales for acquisition. Budget at the ad-set level; strict targeting over Advantage Plus until the data earns the expansion.
One pixel, events view / lead / purchase on the matching funnel pages, verified with Meta Pixel Helper. Keep an ad cheat sheet of best creatives and copy. QA mobile-first. Run ads in-house 30 to 90 days before hiring out.
Scan closes the bottom two rungs; debrief closes the top two. Keep a sub-$5K entry so the buyer can say yes without procurement.
Becomes the scan: 3-question diagnostic, instant result, direct checkout for the entry audit, and a "book the debrief" option for the higher tiers.
Build the "scan" and "debrief" router forms/pages (her dev queue) with the under-$5K-buy / over-$5K-call logic baked in, feeding Stripe (pay links + invoices).
The 848 contacts warm on content, then DM voice-notes route to the scan or the debrief. The masterclass invite is the same pitch as the sales-call invite.
Run the objectives ladder to the masterclass registration, pixel the journey, hold 2 to 4X, scale what clears it.
June 5, 2026. Stripe runs through GHL, so the buy-now offers are already live as GHL products with prices. Here is the real state, with the GHL ids for the record.
Stripe is connected through GHL, so no separate keys are needed. The buy-now scan is live as a product, Culture Pulse Diagnostic at $2,500 one time, and the call tier is live too, Executive Debrief at $5,000. Under $5K buys, $5K and up books a call, exactly the procurement-friendly split.
The ladder's lowest rung is now a live GHL product: Leadership Gap Audit, $97 a seat or $1,500 a team, both one time. It is the friction-free entry beneath the $2,500 Diagnostic, so a buyer can say yes without procurement.
The free-tier pipeline is live. Paste a LinkedIn profile, it scores the person against the ICP and creates a tagged GHL contact routed to the right sector drip. The full pipeline, including the automated upgrade path, lives in the Outreach Command Center.
The scan and debrief router pages, her dev queue, with the under-$5K-buy and over-$5K-call logic baked in, her checkout choice of an embedded form versus a separate page, and the Gap Audit product once the price is confirmed.
GHL live · Gap Audit product 6a2379ec6f720c217412838a ($97 seat / $1,500 team) · Diagnostic product 69a9cbb5b1259fa8d7459fc7, price 69a9cbb5b1259f3c95459fcc ($2,500) · Exec Debrief product 69aa0ff9ea1e7a63c0063a0a, price 69aa0ff9ea1e7a841e063a0f ($5,000) · LinkedIn pipeline source/scripts/outreach/linkedin_to_ghl.py
BUSINESS_OPS_CAPTURE_SET.md + iexdg_her_gmail_weaponized_briefing_jun01. IEXDG internal build spec.