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IEXDG · Format Strategy Calculator
Brain · Decision Tool · April 2026
← Brain dashboard 📊 Full study
📐 Interactive · Move sliders, watch revenue + workload shift in real time

What if you changed the format mix?

Every variable is editable. Revenue, time, deal probability, build window, AI citation moat, podfade risk, all live. Move a slider, the whole model recalculates. Recalibrated 2026-06-09 to her enterprise and speaking model: her real audience as a modest amplifier, per-tier deal odds that are capped so the sliders cannot break them, and her real offer ladder. The numbers reflect a built practice ramping over three years, not today's run rate. Try the four preset scenarios first, then build your own.

$0
Year 1 (modeled)
$0
3-year cumulative
0 hrs
Your time / month
0 wks
Build before launch
Your time / month
0 hrs
vs 14-21 hrs status quo
recovery
Robert / month
0 hrs
cap 30 hrs / mo
within cap
3-year cumulative
$0
Y1 + Y2 + Y3
📈 Revenue trajectory by month
Build phase shaded. Launch month marked. Honest J-curve, no linear ramp fairy tales.
🎯 Deal probability by tier
Per-month close rate per tier, under your current settings. Assumes an active outbound and speaking-sourced pipeline, not passive inbound.
TierAvg dealPer month
⚙️ System health gauges
Hidden levers below the revenue surface.
AI citation moat (projected)0
Target at full cadence. Roughly zero today until Field Notes run about 12 months. Drop = invisible.
SEO continuity0
URL preservation + 301 plan.
Bus factor0
System runs without Robert's hands.
Podfade risk0%
Lower with automation + buffer.
🗓️ 3-year revenue projection
Y1 build dip, Y2 ramp, Y3 compound. Year 3 assumes added delivery capacity (associates or subcontractors), it is not solo-deliverable.
📊 Decision quality radar
All 6 dimensions, normalized 0-100.
⚖️ Compare to alternatives
The same revenue model run across four preset scenarios. See how your settings stack up.
📰 Status Quo (blog led)
Y1 revenue$0
Your time / mo0
Robert / mo0
3-yr total$0
🎙️ Drop Blog Raw
Y1 revenue$0
Your time / mo0
Robert / mo0
3-yr total$0
⭐ Format Stack (recommended)
Y1 revenue$0
Your time / mo0
Robert / mo0
3-yr total$0
⏱️ Lean Time (her stack, half cadence)
Y1 revenue$0
Your time / mo0
Robert / mo0
3-yr total$0