I
Culture Talkz · System Map
Every system that touches your content
← Brain
🧬 The full content production engine · 6 layers · 27 connected systems

Where your Culture Talkz actually live.
From thought to citation, the whole flywheel.

You record once. The Brain runs every system below. This page shows them all in one diagram. Tap any system to see what it does, what it produces, and what feeds it. Live counts pull from the real Brain APIs. No black boxes.

6
Layers in the engine
27
Connected systems
10,601
RAG chunks indexed
--
VIS captures stored
--
DR emails synced
Source · capture
Production · system
Distribute · reach
Measure · feedback
Compound · learning
Govern · rules
Culture Talkz LAYER 1 SOURCE capture LAYER 2 PRODUCE system LAYER 3 DISTRIBUTE reach LAYER 4 MEASURE feedback LAYER 5 COMPOUND learning LAYER 6 GOVERN rules 5 systems 7 systems 9 systems 5 systems 6 systems 7 systems
01 📡 Source · where the work begins Capture observations, signals, recordings, and raw thinking before they evaporate.
🎥
VIS Studio
iexdg.com/video-studio · 5-layer FICS form, Push to GHL
📋
VIS Captures Sheet
Google Sheet, 20+ cols · live via Apps Script bridge
🎙️
Podcast recording
Riverside or Zoom · audio + video, 30-min eps bi-weekly
🎤
Keynote video
Studio recording, 1x/mo · feeds Layer 3
⚡
Quick Capture
brain.iexdg.com phone tile · text or dictation
02 ⚙️ Production · raw to polished Brain runs every step. Robert never produces by hand. The system or it does not ship.
🤖
Whisper transcription
workers/youtube_tool.py · audio to text
🧠
Claude voice rewrite
Claude API · transcript to Culture Talkz draft (3,000 words)
🛡️
voice_drift.py
Hard gate · scores 0-100, blocks if 70+
📜
brand_rules.json
SSOT · 10 compliance gates run pre-publish
💎
Tiffany & Co. Standard
5-question gate · Fortune 500 CHRO test
🖼️
Ideogram quote cards
Plus tier · cream/navy/rust template, 5 per episode
🎬
CapCut auto-cut clips
3-5 short-form clips per long-form video
03 📡 Distribute · the reach engine Every channel publishes from a single approval. You approve once, the Brain ships everywhere.
📓
iexdg.com/culture-talkz
GHL Blog, /culture-talkz/[slug]/ · the canonical home
🎙️
Apple Podcasts + Spotify
RSS feed publishes to both, plus Overcast and Pocket Casts
📺
YouTube channel
Long-form video + clips · OAuth-driven uploads
💼
LinkedIn long-form + native video
Drafted by Brain, reviewed in queue, posts via GHL
📘
Facebook page
Page 233461576679044 · GHL Social Planner
📸
Instagram
@iexdg · GHL Social Planner
📧
GHL Email newsletter
1,956 contacts · drops with each podcast
📡
GHL Social Planner
Cross-channel scheduler, native to her CRM
🤝
Speaker bureau pitches
Quarterly · pulls from latest 3-month video reel
04 📊 Measure · feedback loop Every channel feeds data back. AI search citations are the metric that compounds longest.
📈
GA4
Custom dimensions: pillar, persona, sector, episode_id
👁️
Microsoft Clarity
Free heatmaps + recordings · which paragraphs get re-read
🔍
Google Search Console
Query intent · which questions surface her work
🤖
AI citation tracker
Quarterly check on ChatGPT, Claude, Perplexity surface rate
📉
Multi-touch attribution
GHL custom fields · which content closed which deal
05 🧬 Compound · the learning engine By month 18 the Brain knows your audience better than any agency. By month 24 it is a moat.
🧠
RAG · 10,601 chunks
SQLite + sentence-transformers · all your IP indexed
📊
Pattern analysis
Robert 5 hrs/mo · trends, drift, moves
📩
Brain Brief Sunday 6pm
5-min phone read · this week's move, last week's moves
📕
Book pipeline corpus
2 deep Culture Talkz/mo × 12 = 72K words for Y2 manuscript
🛡️
Cross-client transfer
Patterns from BB, PAG, BSP that apply to IEXDG
⚔️
Competitive monitoring
Quarterly per IEXDG Threat Plan · 9 named threats
06 📜 Govern · the rules of the room Quality is enforced in code, not in attention. Robert builds the rules. The system applies them.
🏛️
ELCC 6-Pillar Framework
Communication, Connection, Collaboration, Captaincy, Culture, Competence
💎
Tiffany & Co. Standard
5 questions · Fortune 500 CHRO test before publish
🗣️
10-adjective brand voice
Trustworthy, warm, insightful, calm, grounded, clear, inviting, sophisticated, empowering, no-nonsense
🥊
Street-Style Contrast
Aspirational vs cautionary · 5 signature pairs
🚫
What We Always Avoid
No motivational, no hustle, no boss-up · 12 banned patterns
📥
Brain Review Queue
Sole human interface · auto-publish if green, hold if drift > 30
🔒
IP defense (Cultiv8tiv watch)
USPTO trademark + SERP defense for "Culture Pulse"

The recipe · one record, eight outputs

Every podcast episode you record produces eight downstream artifacts. The Brain orchestrates the whole thing. You record once. You approve in the queue. Everything else is automatic.

🎙️ 1 record → 📓 1 Culture Talkz piece → 📺 1 long video → 📱 5 video clips → 🖼️ 5 quote cards → 💼 2 LinkedIn posts → 📧 1 email → 🎙️ 1 audio podcast drop
$580K
Y1 expected
Format Stack D'
$1.65M
3-yr cumulative
Stack D' compound
~9 hrs
Her time / month
Down from 14-21
30 hrs
Robert / month
System or nothing
--
Contacts in GHL
live via API
28
GHL pipelines
live via API